WAM Architectural Illustration  -   Watercolors and Sketches

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How I Watercolor

KU 1988I have been working with watercolor since my college days at KU in the late 80's.  I took a class from Prof. Curtis Besinger (a Frank Lloyd Wright apprentice).  Simple washes, typically 1 color was the method as seen here.  Never more than a 4 color palette for simplicity.  Graphically is was  easy to apply, went well with the ink work I did , and  was effective in differentiating ideas.  I even  later applied the 4 color palette to my  final studio project which won me an  honorable mention in a national competition.

Watercolor is a not the be all for illustration work but it has some great properties that make colors bright,  energetic and a distinctive illusion of space.  Not realistic but captivating "real".

After  graduation,  I worked for Sneary Architectural Illustration.  Were I found these methods useful but barely scratch the surface of how I learn to use watercolor today.  While the method of applying the color is not much different,  Here I learn about  intensity of color, color mixing, and the many tricks one can employed to get certain effects sometimes only seen in watercolor.

The main advantages of watercolor are..

Read more: How I Watercolor
 

Request a quote

We can start this process with no more than a conversation or napkin sketch, but I can develop a more accurate quote if I am provided with the design drawings.   Wherever you are in the design process, early or late,  I can work with you to provide an illustration to meet your needs.

Send me whatever you deem appropriate to describing your design:  elevations, site plan, building plans, sections, details, photos, cut sheets, color boards, etc.). PDF images are useful to start this process but DWG’s will eventually be required if you need me to make the computer model. Regardless of how each project begins, when you call me you are speaking with a past architect, an accomplished illustrator, and the business manager, so you get direct answers and firm commitments.

Cost estimates:
Once we establish the scope of services, I will provide a not-to-exceed price in the form of a one-page proposal. The work will be billed hourly up the not-to-exceed, so if the work goes faster than expected then I only bill you for the hours I work.

A simple line drawing can cost from $250 to $800. A typical color rendering ranges from $1000 to $3000. Reimbursable expenses and sales tax, if applicable, are additional (see below).

Time and schedule:
Rendering typically take me a day for a black-and-white sketch, a few days for a simple watercolor, and a week or more for a complex renderings. If the project is on a rush, call me now so I can fit you into my schedule.

Flexibility:
I can provide a full service product, collaborate with your staff, or pick up the project using a computer model developed at your office.  If changes are made to the work after the proposal is accepted, then adjustments for my time are added to the initial proposal should I exceed the capped price.

Reimbursable expenses and sales tax:
Reimbursable expenses include printing (offset, bubblejet, laser, Xerox, etc. including paper), mounting, delivery, packaging, framing, film, photo developing and any other processes either typical of illustrating or at the request of the client.

All businesses operating in Missouri are subject to sales tax  (7.25% as of July 2010) unless they are either tax exempt or charging sales tax themselves to their clients. Tax exempt entities are required to provide proof of exemption.

   
About Me Typical Illustration Process Planning & Budgeting Quotes & Contracts

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Hi, some call me 'WAM' but Bill works just as well.

William (Bill) A. McBride
WAM Architectural Illustration
18 West 59th Street
Kansas City, MO 64113
office: 816-523-2345
cell: 816-806-1732
email: bill@wamiam.com

"When you speak with me, you are discussing your project with the owner, an architect, and an illustrator. Whatever your illustration needs, my experience and approach can make a difference to your next project . Call me at 816-523-2345"


Completed 1000's of illustrations for 100's of clients

Proprietor of WAM Architectual Illustration since 1993

Interned with International Architects Atelier (licensed in 1992).

Graduated from KU’s School of Architecture in 1988 (Bachelor of Architecture)

Step One - Perspective

This four part process starts with establishing a perspective view by using either a computer model provided or a basic model built by me.  Through discussions, I can provide you with additional viewpoints that you may feel better enhance your design.  Occasionally,  I work from photo's or build the perspective by hand but that limits the final view to that one choice.

Step Two - Line Drawing

This selected perspective will be further revealed through a basic line drawing, developing the context (activities, season, location background & foregrounds),  entourage (landscaping, people, site elements) and  design elements (details, materials,  lights).  As a supporting tool before watercoloring, color scheme and time of day  can influence the way I apply line gesture.

Step Three - Color Study

This is an optional step.  The color study is typically done for those that want to better see the design colors that have been either chosen, suggested or left to me to decide  before going on to the final watercolor.

Step Four - Watercolor

With all steps approved,  I make your final watercolor by printing the line drawing on watercolor paper mounted on gater board.  The line drawing can be screened for those that want a softer appearance or printed at 100% to reinforce edges and visible under the transparent watercolor medium.  There is a final review and comments period before providing the finished design.

 

General Budgeting

B&W Line - $200-$600

B&W Value - $350-$800

Color Study  - $200-$1200

8.5 x 11 Watercolor - $1000-$2000

11 x 17 Watercolor - $1500-$3500

 

Rendering Size

While each illustration varies in actual dimension, largely based on final chosen view, most illustrations are approximately 8.5" x 11" or 11" x 17".   Larger size renderings are possible but usually unnecessary because an enlarged reproduction of the original will typically meet most presentation requirements.

 

Cost Savings

Providing a computer model can save up to 15-30% of the cost of the rendering.

The smaller the size of the finished  illustration, the lower the overall cost.

Ground level views are usually less expensive then Aerials or Interiors.

 

Request a quote

Call me at 816-523-2345 or send your project information, including your phone number, to bill@wamiam.com. Tell me about your vision for the final product, your deadlines, and your client’s objectives.  With the specifics,  I can provide you a more accurate not-to-exceed fee.

 

Request a quote

Call me at 816-523-2345 or send your project information, including your phone number, to bill@wamiam.com. Tell me about your vision for the final product, your deadlines, and your client’s objectives.  With the specifics,  I can provide you a more accurate not-to-exceed fee for the work.

 

Reimbursables

Reimbursable expenses are costs of printing (offset, bubblejet, laser, photocopying, etc. including paper), mounting, delivery, packaging, framing, film, photo developing and any other means necessary for the completion of a rendering.  These costs, billed at my cost,  are additional to the illustration not-to-exceed fee. A typical watercolor averages $50.



Sales Tax

All businesses operating in Missouri are subject to Sales Tax  (7.25% as of July 2010) unless they are either tax exempt or charging sales tax themselves to their clients. Tax exempt entities are required to provide proof of exemption.  This tax is additional to the not-to-exceed fee.

 

Copyright

WAM retains the copyright to all renderings produced, including those shown on this website. Payment for services grants you and your client unlimited use of the rendering  for general business purposes.

 

 

© All images on this website are copyrighted