WAM Architectural Illustration  -   Watercolors and Sketches

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How I Watercolor

KU 1988I have been working with watercolor since my college days at KU in the late 80's.  I took a class from Prof. Curtis Besinger (a Frank Lloyd Wright apprentice).  Simple washes, typically 1 color was the method as seen here.  Never more than a 4 color palette for simplicity.  Graphically is was  easy to apply, went well with the ink work I did , and  was effective in differentiating ideas.  I even  later applied the 4 color palette to my  final studio project which won me an  honorable mention in a national competition.

Watercolor is a not the be all for illustration work but it has some great properties that make colors bright,  energetic and a distinctive illusion of space.  Not realistic but captivating "real".

After  graduation,  I worked for Sneary Architectural Illustration.  Were I found these methods useful but barely scratch the surface of how I learn to use watercolor today.  While the method of applying the color is not much different,  Here I learn about  intensity of color, color mixing, and the many tricks one can employed to get certain effects sometimes only seen in watercolor.

The main advantages of watercolor are..

 

  • It is a transparent medium
    • When applying two separate "washes"  the overlapping  of the two washes produces a third and general harmonious color.  This means and early  underpainting can be brought forward through later colors to help unify an illustration.  In addition,  a separate line drawing can be printed on watercolor stock and show right through the color reinforcing the edges for greater contrast.  IN FACT, since watercolor is transparent, you can actually see the paper through the color on the original drawing.  This means that there is no glossiness to the original and that it can be be seen from the most acute angle anywhere.
    • This same advantage can be it Achilles heel, in that any mistakes never go away or make a color become too muddy if overworked.   Too avoid this I use  a step process with review points  to reduce the need for  changes later and after  reviewing the chosen colors, plan the process of applying color to.  It is easier to make a watercolor darker than go backward.  In end though,  I have apply  "opaque"  watercolor and color pencil when necessary to those area then need brightening
  • Color mixing
    • Since color is transparent, watercolor is best treated as an additive process, starting light and building toward it deepest darkest values at the end.
    • The simple washes learned in college  have given way to gradient washes with a twist.     As I cut each wash into the rendering,  I am constantly changing either the color by adding other colors or adding water to get the desired gradation. This changing of both color, value and chroma within the wash help to create the illusion of depth.
    • Personally, I like playing with warm/cool colors and push the intensity but have modified my color palette at people request.
  • Paper
    • Typically, I use cold press watercolor paper mounted on gator stock.  The gator gives the watercolor stock a  nice flat surface so I can can better control how my washes dry to the desired effect.  The cold press has a texture quality that adsorbs the color well as well as clearly maintains the  waterproof print of the line drawing.  Left unscreened the line drawing can help reinforce edges, while if screen to a pencil gray, will disappear making for a softer edged straight watercolor.  Hot press watercolor paper is a smooth version for those that do not want the textured paper.
  • Techniques
    • Liquid Frisket and Tape is a  methods of masking that can keep an  area dry and devoid of color,  The paper is the whitest the drawing will be and maintaining white can be invaluable.
    • Large Washes (Underpainting) -  I typically apply a few early on to help shape the image and inspire my future washes.
    • Salt absorbs water and this uneven drying  creates an interesting effect
    • Fan, Round and Flat brushes allow for  difference effects.  Even a Tooth brush can apply a nice stippling pattern.
    • Crumpled paper, sponges when applied will create variation when padding the drying color
    • Back Wash is when the wash drys back into the middle making a hard irregular crust of edge.  While this is general avoided.  It can be employed when aware to interesting results.
    • Luminous Shadows.  Avoid making shadow too dark.  Allow for bounce light to bring back color while maintaining contrast.
  • Changes
    • Even the best planning cannot avoid the need for changes.  Small change can be accomplish hopefully with added watercolor or the use of "opaque" watercolors that have more pigment and no longer let the paper to be seen through the color.  If the area is big. this can sometime make that area look glossy on the original, but will have no effect on reproductions.  Wholesale changes are better accomplished with a "pasteover" Drawn on a separate sheet of watercolor paper, cut, fitted and tacked in place for reproductions.

For the most part, my clientele appreciates the look and feel that I bring to my watercolors.   And while these advantages may not be readily appreciated, they create a unique product to seduce your clients with your design.

 

About Me Typical Illustration Process Planning & Budgeting Quotes & Contracts

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Hi, some call me 'WAM' but Bill works just as well.

William (Bill) A. McBride
WAM Architectural Illustration
18 West 59th Street
Kansas City, MO 64113
office: 816-523-2345
cell: 816-806-1732
email: bill@wamiam.com

"When you speak with me, you are discussing your project with the owner, an architect, and an illustrator. Whatever your illustration needs, my experience and approach can make a difference to your next project . Call me at 816-523-2345"


Completed 1000's of illustrations for 100's of clients

Proprietor of WAM Architectual Illustration since 1993

Interned with International Architects Atelier (licensed in 1992).

Graduated from KU’s School of Architecture in 1988 (Bachelor of Architecture)

Step One - Perspective

This four part process starts with establishing a perspective view by using either a computer model provided or a basic model built by me.  Through discussions, I can provide you with additional viewpoints that you may feel better enhance your design.  Occasionally,  I work from photo's or build the perspective by hand but that limits the final view to that one choice.

Step Two - Line Drawing

This selected perspective will be further revealed through a basic line drawing, developing the context (activities, season, location background & foregrounds),  entourage (landscaping, people, site elements) and  design elements (details, materials,  lights).  As a supporting tool before watercoloring, color scheme and time of day  can influence the way I apply line gesture.

Step Three - Color Study

This is an optional step.  The color study is typically done for those that want to better see the design colors that have been either chosen, suggested or left to me to decide  before going on to the final watercolor.

Step Four - Watercolor

With all steps approved,  I make your final watercolor by printing the line drawing on watercolor paper mounted on gater board.  The line drawing can be screened for those that want a softer appearance or printed at 100% to reinforce edges and visible under the transparent watercolor medium.  There is a final review and comments period before providing the finished design.

 

General Budgeting

B&W Line - $200-$600

B&W Value - $350-$800

Color Study  - $200-$1200

8.5 x 11 Watercolor - $1000-$2000

11 x 17 Watercolor - $1500-$3500

 

Rendering Size

While each illustration varies in actual dimension, largely based on final chosen view, most illustrations are approximately 8.5" x 11" or 11" x 17".   Larger size renderings are possible but usually unnecessary because an enlarged reproduction of the original will typically meet most presentation requirements.

 

Cost Savings

Providing a computer model can save up to 15-30% of the cost of the rendering.

The smaller the size of the finished  illustration, the lower the overall cost.

Ground level views are usually less expensive then Aerials or Interiors.

 

Request a quote

Call me at 816-523-2345 or send your project information, including your phone number, to bill@wamiam.com. Tell me about your vision for the final product, your deadlines, and your client’s objectives.  With the specifics,  I can provide you a more accurate not-to-exceed fee.

 

Request a quote

Call me at 816-523-2345 or send your project information, including your phone number, to bill@wamiam.com. Tell me about your vision for the final product, your deadlines, and your client’s objectives.  With the specifics,  I can provide you a more accurate not-to-exceed fee for the work.

 

Reimbursables

Reimbursable expenses are costs of printing (offset, bubblejet, laser, photocopying, etc. including paper), mounting, delivery, packaging, framing, film, photo developing and any other means necessary for the completion of a rendering.  These costs, billed at my cost,  are additional to the illustration not-to-exceed fee. A typical watercolor averages $50.



Sales Tax

All businesses operating in Missouri are subject to Sales Tax  (7.25% as of July 2010) unless they are either tax exempt or charging sales tax themselves to their clients. Tax exempt entities are required to provide proof of exemption.  This tax is additional to the not-to-exceed fee.

 

Copyright

WAM retains the copyright to all renderings produced, including those shown on this website. Payment for services grants you and your client unlimited use of the rendering  for general business purposes.

 

 

© All images on this website are copyrighted